FINANCIAL BENEFIT
₹300–900 a month per account
30% of the ₹1,000–3,000 monthly subscription, every month the account stays.
20 accounts: ₹6,000–18,000 a month.
Fusion for the partner
The distributor's network, sold and set up for larger distributors, wholesalers and brands on Tally.
TIME TO BE TRAINED
Half a day
Linking Tally with one key, then parties, items, rate lists and the order flow.
TIME OF ENGAGEMENT WITH CUSTOMER
2 to 3 hours
A demo on the customer's own parties, then set-up. The first 10 parties are free. Simulator is available to show a automatic simulation in 5 mins.
REPEATED BENEFITS
30% every month
Grows as more parties are linked, and renews because orders run on it every day.
Balaaji for the partner
Every client in one view. A new segment for partners: CA firms serving many Tally businesses.
FINANCIAL BENEFIT
₹528 a month per account
30% of the ₹88 monthly fee, every month the account stays. Each paid client is one account; a firm's first 10 are free.
20 CA clients: ₹528 a month.
TIME TO BE TRAINED
1 to 2 hours
Setting up the firm, sending client keys on WhatsApp, and the all-client view.
TIME OF ENGAGEMENT WITH CUSTOMER
One meeting per firm
The firm sets up in minutes and adds its own clients. No visit to each client. Simulator is available to show a automatic simulation in 5 mins.
REPEATED BENEFITS
Grows with every client
Each client the firm adds pays monthly, and keeps that business on Tally.
Tally Commerce for the partner
An online store built from Tally items. An add-on for every installed Tally customer that sells goods.
FINANCIAL BENEFIT
₹300 a month per account
30% of the ₹1,000 monthly subscription, every month the account stays.
20 accounts: ₹6,000 a month.
TIME TO BE TRAINED
2 hours
The store from Tally items, AI photos and descriptions, and orders back into Tally.
TIME OF ENGAGEMENT WITH CUSTOMER
One session, live same day
Build the store and go live in one sitting. No second catalogue to keep up.
REPEATED BENEFITS
30% every month
On every store that stays live, and sold again to each installed customer.
Karma for the partner
The manufacturing plugin. Production on top of Tally for SME manufacturers producing for the trade.
FINANCIAL BENEFIT
₹1,350 a month per account
30% of the ₹4,500 monthly plugin fee, every month the account stays.
20 accounts: ₹27,000 a month.
TIME TO BE TRAINED
1 day
Raw material, production runs and finished stock, kept in step with the Tally books.
TIME OF ENGAGEMENT WITH CUSTOMER
Under 1 hour
Mapping the customer's items and production steps, then a first live production run.
REPEATED BENEFITS
30% every month
Plus Fusion for the manufacturer's distributors, whose orders flow into production.
Insights for the partner
Reports, analysis and forecasts on the customer's own Tally data. A small monthly add-on.
FINANCIAL BENEFIT
₹135 a month per account
30% of the ₹450 monthly fee, every month the account stays.
20 accounts: ₹2,700 a month.
TIME TO BE TRAINED
1 hour
The reports, analysis and forecasts, and how to walk an owner through them.
TIME OF ENGAGEMENT WITH CUSTOMER
Under 10 mins
Runs on the Tally data already there. Nothing to re-enter or set up.
REPEATED BENEFITS
30% every month
Added to Billy shops and Tally customers once they want their numbers.
Billy for the partner
Billing at the counter for small shops and retailers. Shops today, Tally customers tomorrow.
FINANCIAL BENEFIT
No commission
Billy carries no partner commission. The partner earns from Billy shops later, through Insights and Tally.
20 accounts: no monthly commission.
TIME TO BE TRAINED
5 mins
Counter billing, and how a Billy shop moves on to Insights and Tally.
TIME OF ENGAGEMENT WITH CUSTOMER
1 min
Offered at the counter, with little set-up for the partner.
REPEATED BENEFITS
Future Tally customers
Shops that grow need Tally and Insights, and both pay the partner.
TallyPlug API for the partner
Custom integrations on the TallyPlug API. Services income on top of every Tally sale.
FINANCIAL BENEFIT
Project fee set by the partner
The partner prices each integration it builds. There is no monthly subscription to share.
20 accounts: one fee per build, priced by the partner.
TIME TO BE TRAINED
2 to 3 days
For a developer: the API for vouchers, masters and reports, and one key per customer.
TIME OF ENGAGEMENT WITH CUSTOMER
1 to 4 weeks a project
Built and run over the internet. No on-site set-up on the customer's Tally PC.
REPEATED BENEFITS
Yearly support contract
Plus the same connector sold again to other customers in the same trade.
Ease of market acceptance
Why customers say yes quickly, and what the partner has to overcome.
Fusion
- No migration. The distributor keeps Tally as its books; Fusion connects with one key.
- The pain is daily and visible: orders on phone and WhatsApp, rate lists in Excel, re-typing into Tally.
- Free for the first 10 parties, so the customer sees their own parties and items before paying.
- The alternatives, Marg or Busy, mean switching books. Fusion does not.
Easy yes for a distributor already on Tally
Balaaji
- CA firms already work in Tally for their clients. Nothing changes for the client.
- The firm sets up in minutes and sends each client a key on WhatsApp.
- The first 10 clients are free, so the firm proves it on a few clients first.
- Solves the filing-season problem of chasing clients for data.
Easy yes once the partner reaches the firm
Tally Commerce
- The store is built from the customer's Tally items. No second catalogue to keep up.
- Photos and descriptions are filled in by AI, so the store looks finished on day one.
- Orders come back into Tally. No re-entry, unlike a Shopify or WooCommerce store.
- Goes live the same day.
Easy add-on to an existing Tally sale
Karma
- Runs production on top of the customer's Tally. No new ERP to buy or learn.
- Raw material, production runs and finished stock stay in step with the Tally books.
- Orders from distributors on Fusion go straight into production.
- The alternatives, Odoo, ERPNext or SAP Business One, mean moving the books out of Tally.
Easy yes for a manufacturer already on Tally
Insights
- Runs on the customer's own Tally data. Nothing to re-enter.
- Reports, analysis and forecasts for owners who don't read Tally screens.
- Offered to Billy shops and Tally customers once they want their numbers.
Small, easy add-on for owners who want analytics
Market revenue expectancy
How many businesses each opportunity can reach.
2.7–5.4 lakhDistributors, wholesalers and brands on TallyClosebee estimate, from 2.7M Tally businesses
1.3–4.0 lakhManufacturers on TallyClosebee estimate, from 2.7M Tally businesses
98,967CA firms in IndiaICAI, Feb 2025
Market revenue expectancy by product
Expected volume (businesses) and yearly revenue, from total market (TAM) to what partners can realistically win (SOM).
| Product | TAMVolume · Revenue | SAMVolume · Revenue | SOMVolume · Revenue | Basis |
|---|---|---|---|---|
| Fusion | 2.7–5.4 lakh₹324–1,944 cr | 0.8–1.6 lakh₹97–583 cr | 1,600–8,100₹2–29 cr | Distributors, wholesalers and brands on Tally, at ₹1,000–3,000 a month. SAM: those with field sales or several outlets. SOM: 2–5% of SAM in three years. |
| Balaaji | 6.3–14.4 lakh₹67–152 cr | 1.6–5.8 lakh₹17–61 cr | 8,000–58,000₹1–6 cr | Tally businesses served by a CA firm, at ₹88 per client a month after 10 free per firm. SAM: firms with 20+ clients already working digitally. SOM: 5–10% of SAM. Its bigger value is keeping clients on Tally. |
| Tally Commerce | 1.35–4.05 lakh₹81–729 cr | 40,000–1.2 lakh₹24–219 cr | 800–6,100₹0.5–11 cr | Tally businesses selling goods that want an online channel, at an assumed ₹500–1,500 a month. SAM: those with no working store yet. SOM: 2–5% of SAM in three years. |
| Karma | 1.3–4.0 lakh₹713–2,138 cr | 0.4–1.2 lakh₹214–641 cr | 800–5,900₹4–32 cr | Tally businesses that manufacture for the trade, at Karma's monthly plugin fee. SAM: those already running production outside Tally. SOM: 2–5% of SAM in three years. |
| Insights | 3–18 lakh₹162–972 cr | 0.9–5.4 lakh₹49–292 cr | 1,800–27,000₹1–15 cr | Tally businesses that want analytics on their books, at a small monthly fee. SAM: owners already asking for reports beyond Tally. SOM: 2–5% of SAM in three years. Small per account, wide in reach. |
Market counts are public figures with their sources. Prices and segment shares are Closebee estimates. Dollar figures are converted at ₹88. Ranges tighten with Tally's own segment data. Volumes are yearly revenue divided by twelve months of the price shown.
Maintenance and recurring revenue
One sale, then income every month, with little for the partner to maintain.
30%recurring, every monthon every active subscription the partner brings in
Recurring by design
- Every product is a monthly subscription, not a one-time sale.
- Price grows with the account: more linked parties on Fusion, more clients on Balaaji.
- Used every day for orders and filings, so it renews with the business.
- Insights adds a small monthly fee on accounts that want analytics, including Billy shops.
- Karma adds a monthly plugin fee for every manufacturer that runs production on Tally.
Light to maintain
- Hosted and updated by Closebee. There is no server for the partner to run.
- The Tally link runs on the customer's Tally PC and keeps itself in sync.
- The partner's role is set-up, training and first-line support.
Grow your current and future customers
Every customer has one more system that should talk to Tally. Partners build that link on the TallyPlug API and charge for it.
Connect with everyoneAny app, portal or feed, linked to the customer's Tally through one API
What partners get
- A developer API that reads and writes vouchers, masters and reports in the customer's Tally.
- It works over the internet through TallyPlug, which the customer installs free. No on-site set-up on the Tally PC.
- One key per customer, so the same integration can be reused across many accounts.
What partners can build
- The customer's own website or customer portal, with orders and outstanding balances from Tally.
- A CRM or field sales app that creates orders and parties in Tally.
- Bank, payment or logistics feeds that post entries straight into Tally.
How partners earn
- A project fee for each integration they build.
- A yearly support contract to keep it running.
- The same connector sold again to other customers in the same trade.
Services income on top of every Tally sale